Product Marketer

PostHog equips every developer to build better products. We are a single platform to analyze, test, observe, and deploy new features. We give engineers product & web analytics, session replay, feature flags, experiments, a CDP, SQL access, and a data warehouse… and there’s plenty more to come.

PostHog was created as an open-source project during Y Combinator's W20 cohort and had the most successful B2B software launch on HackerNews since 2012 - with a product that was just 4 weeks old. Since then, more than 70,000 companies have installed the platform. We've had huge success with our paid upgrades, raised $27m from some of the world's top investors, and have shown strong product-led growth - 97% driven by word of mouth. 

We're growing quickly but sustainably - we're default alive, averaging 10% monthly revenue growth, with >$10m ARR. We're staying focused on building an awesome product for end users, hiring a handful of exceptional team members, and seeing fantastic growth as a result.

What we value

• We are open source - building a huge community around a free-for-life product is key to PostHog's strategy.

• We aim to become the most transparent company, ever. In order to enable teams to make great decisions, we share as much information as we can. In our public handbook everyone can read about our roadmap, how we pay (or even let go of) people, what our strategy is, and who we have raised money from.

• Working autonomously and maximizing impact - we don’t tell anyone what to do. Everyone chooses what to work on next based on what is going to have the biggest impact on our customers.

• Solve big problems - we haven't built our defining feature yet. We are all about shipping fast, talking to users, and iterating.

As a Product Marketer, your job is to distil the exciting but chaotic happenings within PostHog into something more coherent. You'll focus on on driving awareness, adoption, and engagement of all our products. You'll collaborate with our sales team, engineers, marketers, and users to strengthen our position as the default all-in-one devtool.

Product Marketers at PostHog are hands-on, T-shaped people who take on a lot of varied responsibilities to support users and other teams. You’ll be one of the key voices for our company and will be comfortable being very visible to users, often taking the lead on our newest launches or weirdest ideas.

• Planning and running launch campaigns, onboarding experiments, and product announcements

• Helping us grow special programs, such as PostHog for Startups, to make us a default tool for developers

• Writing great copy for our emails, changelog, notifications, and in-product onboarding, or anywhere else someone asks for your expert assistance

• Talking to users on a pretty much constant basis and distilling what you learn into case studies or feedback

• Maybe doing partnerships too? We don’t know how important this is yet, but we're excited to find out

• Writing whitepapers, mission statements, or brand guidelines that nobody asked for.

• You won't take the lead on website copy - our Website team does that, but you'll be pulled in to help from time to time.

• Focusing on strategy alone. You'll need to make the plan, and then do the plan.

• Spending multiple quarters planning big projects which don't have immediate impact.

• Running yawn-worthy webinars and bombarding users with invitations to attend.

• Chasing vanity metrics or asking people to swap their email for your exec summary.

Must haves...

• Excellent writing, researching, and communication skills. You're a writer at heart.

• Experience working as a product marketer, growth marketer, content marketer, or similar.

• Experience working on a technical product, or targeting developers as customers.

• Experience running email campaigns, GTM campaigns, and/or sales partnerships.

Very nice to haves...

• Familiarity or experience with data warehouses, CDPs, ClickHouse, or SQL.

• You don’t have to be more technical than Joe, but it’d help (and isn't hard).

We believe people from diverse backgrounds, with different identities and experiences, make our product and our company better. That’s why we dedicated a page in our handbook to diversity and inclusion. No matter your background, we'd love to hear from you! Alignment with our values is just as important as experience! 🙏

Also, if you have a disability, please let us know if there's any way we can make the interview process better for you - we're happy to accommodate!

#LI-DNI